The Hologram Book & Video Launch and exhibition tour with Andrew McLuhan

Fonderie Darling is pleased to invite you to a special double event presented as part of the exhibition Feedback #6: Marshall McLuhan and the Arts.

Starting at 5:30 pm, the public is invited to discover The Hologram in presence of the artist Cassie Thornton, who will launch a book and an animated video under the same title, which will complete the exhibition Feedback #6: Marshall McLuhan and the Arts. The Hologram is a collective health project founded by Cassie in 2016, but which is now organized and used by many people around the world. It is based on the idea that all our crises are linked and that everyone is a little sick. It is a health monitoring and diagnostic system, activated by four people at a time, online or in person.  Three non-expert participants create a three-dimensional "hologram" of the physical, psychological and social health of a fourth participant. The result is the construction of a robust network of multidimensional health, collectively oriented social practices, and trust to survive racial capitalism. In the process of her residency at Fonderie Darling, will host a workshop and conversations for people to understand and use The Hologram in their own lives. 

In conjunction with the launch, the author, poet and director of the McLuhan Institute will offer a guided tour of Feedback #6,an exhibition centered on the work and thought of Marshall McLuhan.

In English, with translation on demand



5:30pm / Launch for The Hologram book with Cassie Thornton
6:00pm / Launch for the animated video The Hologram (2022)
6:30pm / Guided tour of the exhibition FEEDBACK #6 with Andrew McLuhan



Cassie Thornton identifies as an artist, activist and feminist economist. She was born in the United States and currently lives between Canada and Germany. She has learned the most from being a part of indigenous feminist initiatives, debt resistance groups and collective housing experiments. As an artist, Cassie Thornton produces large and small social projects and writings with activist and art organizations, festivals, conferences, and institutions.



Andrew McLuhan is a Media Educator and Associate Editor of the Winnipeg School of Communication’s journal, Winnsox. He is a husband, father, poet, author, teacher, craftsman, and explorer. Involved with McLuhan Studies for over a decade, Andrew was responsible for the inventory and evaluation of Marshall McLuhan’s “working library” and presents on the subject widely. Marshall McLuhan’s working library is now located at the University of Toronto’s Thomas Fisher Rare Book Library and has recently been added to the UNESCO Memory of the World Register. 

Andrew studies the work of Marshall and Eric McLuhan and gives speeches and workshops on subjects related to their work in media, culture, and technology. In 2017, Andrew conceived and formed The McLuhan Institute as an organization to preserve and promote McLuhan studies, as well as to use them to carry forward the never-ending work of understanding human innovation and its consequences with an eye toward an actual ecology of the media.


IAIN BAXTER& (CA) Ludovic Boney & Caroline Monnet (CA)                      (FR) Julia E. Dyck (CA) Harun Farocki (DE) Willy Le Maitre (CA) Marshall McLuhan (CA)  !Mediengruppe Bitnik (CH)  Colby Richardson (CA) Stephanie… See more


3:00 pm 7:00 pm

Main hall

This workshop will focus on how to build a long term network of support, solidarity and collective belonging in a moment of great instability. We will show you a specific peer to peer health protocol that anyone can use. The workshop will be open to… See more